Simien Mountains highlands
Since 1994

Three decades of Ethiopia, told well.

A private, eco-conscious tour and safari company introducing travelers to the many sides of Ethiopia's past and present.

Our Story

From a small room to a household name in Ethiopian tourism.

Travel Ethiopia is a private, eco-conscious tour and safari company that was founded in 1994. Our wide expertise enables us to introduce travelers to the many sides of Ethiopia's past and present.

It fills us with pride when we reflect on the significant milestones we've reached. What began as a small firm with only a handful of employees, working from a very small room with a few sets of cars, has grown to stand tall among the businesses operating in the industry - with more than 40 employees trained in various tourism-oriented studies.

Among our most valuable assets are our highly qualified, diversified staff's wide knowledge base, deep-rooted professionalism, and steadfast devotion. Our travel professionals are united by a desire to provide our clients with the most exciting experiences possible.

Travel Ethiopia team on the road
1994
Founded
40+
Trained staff
Our Directors

Decades of first-hand Ethiopian expertise.

Samrawit Moges, Managing Director
Managing Director

Samrawit Moges

Has been directing tours around the country since 1981. A pioneer for women in Ethiopian tourism and a passionate advocate for community development.

Fluent in multiple Ethiopian and European languages, she has guided travelers to Ethiopia's most distant places for decades, building Travel Ethiopia into a household name in the country's tourism industry.

Director's Message

A message from our Director

At Travel Ethiopia, we believe in creating journeys that go beyond sightseeing - journeys that inspire, connect, and celebrate the beauty of our land and its people.

Our mission is not just to show Ethiopia to the world, but to make every traveler feel its warmth, richness, and authenticity.

SM
Samrawit Moges
Managing Director
Travel Ethiopia logo
Our Logo

The horse - a symbol of loyalty and unfaltering service.

Horses and horsemanship were so important in the life of an Ethiopian that even kings used to be referred to by their horse names. To the common man, his horse was not simply a beast of burden, but also a loyal comrade in the heat of battle.

As a country with a history of frequent conflict and wars, Ethiopian emperors used to rule from roving tent camps. Their seat of power was always on the move with no permanent abode - their hardy breed of donkeys, mules, and horses made this possible.

Through its emblem, Travel Ethiopia reveals its loyalty, reliability, and unfaltering service to its clients. As to your being younger by seven years - the beauty and hospitality of this ancient wonderland, along with our unique Julian calendar, will take care of that.

Why we're different

We are unique because of...

01

Our dedication as a travel-conscious team

02

Our promptness in communications

03

Our attention to details

04

Our quality service at a modest price

05

Our care about clients' safety

06

Our flexible packages, customized to your interests

Travel Ethiopia offers a team of knowledgeable and devoted employees. Our guides are highly skilled and bilingual, our coordinators are well-versed in the nation, and we maintain a contemporary fleet for distant places along with up-to-date camping equipment - all contributing to the seamless functioning of every tour and a fantastic experience at a reasonable price.

What drives us

Vision & Mission

Our Vision

To be the leading tour operator in Ethiopia, known for reliable, high-quality service and outstanding customer satisfaction.

Our Mission

To deliver high-standard services that allow our clients a unique taste of Ethiopia - its intact culture, rich history and natural environment - through our motivated and well-experienced team.

Recognition & Excellence

Awards & Accolades

Special Contribution in Tourism
2023

Special Contribution in Tourism

Oromia Tourism Commission

Contribution to Tourism Industry
2022

Contribution to Tourism Industry

Ministry of Culture & Tourism

Top Ethiopian Women in Tourism
2019

Top Ethiopian Women in Tourism

Hotel Show Africa

Tourism Sector SME Award
2019

Tourism Sector SME Award

African Woman Taking Lead

Our Commitment

Responsible travel, always.

Economic Responsibility

Empowering women and local communities.

Travel Ethiopia is the first company in the country to employ female guides, with the goal of empowering women and collaborating with communities.

We fulfill our social corporate responsibilities by collaborating with Meseret Humanitarian Organization, Hope for Women & Children, and WISE (Women in Self-Empowerment). The company also sponsored two young men and one woman from the remote area of Turmi through their college education - they are now serving their community.

Economic responsibility
Environmental Responsibility

Over 300,000 trees planted across Ethiopia.

Travel Ethiopia is dedicated to environmental protection. We have considerably decreased the use of printed brochures, beginning with an office-based digital approach, and intend to depend mainly on digital materials going forward.

The vehicles we use on trips demonstrate our commitment to reducing polluting emissions - we regularly upgrade to new low-emission models. We also brief our guests to reduce plastic water bottle use; we provide large water containers and encourage robust, recyclable non-plastic bottles.

Our tree-planting project is well known across Ethiopia - so far, we have planted over 300,000 trees in local areas plagued by deforestation and erosion.

Environmental responsibility
Social Responsibility

Respecting cultures, supporting model communities.

Travel Ethiopia provides guests with substantial pre-trip information about Ethiopia's social and political climate, as well as specific destinations. All our consultants deliver further written and oral briefings before departure.

Through our website and consultations, we strongly encourage visitors to respect local traditions and practices - especially around privacy and photography. We advise customers not to make promises to community members unless they truly plan to keep them, and not to negotiate unless they have a real desire to purchase.

We enlighten our guests and arrange excursions to local marketplaces that benefit the population. For example, we encourage clients to visit and buy crafts from manufacturers in Awra Amba - a northern Ethiopian community seen as a model for self-help and gender equality.

Social responsibility
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