Leadership
Samrawit Moges
Managing Director
Leading tours across Ethiopia since 1981, a pioneer for women in Ethiopian tourism and a champion of local communities. She speaks nine Ethiopian and European languages.
samrawit@travelethiopia.com
Since 1994
Three decades of Ethiopia, told well.
A private, eco-conscious tour and safari company introducing travelers to the many sides of Ethiopia's past and present.
Our Story
From a small room to a household name in Ethiopian tourism.
Travel Ethiopia is a private, eco-friendly tour and safari company. We were founded in 1994. Our team shows travelers the many sides of Ethiopia — past and present.
We started small. A few staff, one tiny room, a handful of cars. Today we are a leading name in Ethiopian tourism, with more than 40 trained team members.
What sets our team apart:
- Deep local knowledge of every region
- Long careers in guiding, planning and logistics
- A shared goal — to give each guest an exciting trip
1994
Founded
40+
Trained staff
Our Team
The people who make your Ethiopia happen.
Led from the front by our Managing Director, and backed by a team of planners and guides with decades of first-hand Ethiopian expertise.
Yohannes Tadesse
Operations Director
Runs our fleet, permits and logistics — the reason your Ethiopia itinerary runs to the minute, even in the Danakil.
operations@travelethiopia.com
Hana Girma
Head of Travel Design
Builds private itineraries from scratch, matching lodges, festivals and driving days to how you actually like to travel.
design@travelethiopia.com
Bekele Alemu
Lead Guide & Safari Specialist
Twelve years guiding the historic route, Omo Valley and the Bale highlands in English, French and Amharic.
guides@travelethiopia.comSwipe to meet the team →
Over 40 trained team members stand behind every itinerary we send.
Talk to our teamDirector's Message
A message from our Director
At Travel Ethiopia, we believe in creating journeys that go beyond sightseeing - journeys that inspire, connect, and celebrate the beauty of our land and its people.
Our mission is not just to show Ethiopia to the world, but to make every traveler feel its warmth, richness, and authenticity.
SM
Samrawit Moges
Managing Director
Our Logo
The horse - a symbol of loyalty and unfaltering service.
Horses have always mattered in Ethiopian life. Kings were even known by the names of their horses. For the common rider, a horse was more than a working animal — it was a loyal friend in battle.
Ethiopia's history is full of wars and moves. Emperors ruled from roving tent camps, not fixed palaces. Their strong donkeys, mules and horses made this way of life possible.
Our logo carries that spirit forward. It stands for loyalty, trust and steady service to every guest. And if the Julian calendar makes you seven years younger while you visit — take it as a gift from this ancient land.
Why we're different
We are unique because of...
01
Our dedication as a travel-conscious team
02
Our promptness in communications
03
Our attention to details
04
Our quality service at a modest price
05
Our care about clients' safety
06
Our flexible packages, customized to your interests
Our team is skilled and devoted. Our guides are bilingual and highly trained. Our coordinators know the country inside out. We run a modern fleet and keep our camping kit up to date. The result: smooth trips and great value on every tour.
What drives us
Vision & Mission
Our Vision
To be the leading tour operator in Ethiopia, known for reliable, high-quality service and outstanding customer satisfaction.
Our Mission
To deliver high-standard services that allow our clients a unique taste of Ethiopia - its intact culture, rich history and natural environment - through our motivated and well-experienced team.
Recognition & Excellence
Awards & Accolades
2023
Special Contribution in Tourism
Oromia Tourism Commission
2022
Contribution to Tourism Industry
Ministry of Culture & Tourism
2019
Top Ethiopian Women in Tourism
Hotel Show Africa
2019
Tourism Sector SME Award
African Woman Taking Lead
Our Commitment
Responsible travel, always.
Economic Responsibility
Empowering women and local communities.
Travel Ethiopia is the first company in the country to employ female guides, with the goal of empowering women and collaborating with communities.
We fulfill our social corporate responsibilities by collaborating with Meseret Humanitarian Organization, Hope for Women & Children, and WISE (Women in Self-Empowerment). The company also sponsored two young men and one woman from the remote area of Turmi through their college education - they are now serving their community.
Environmental Responsibility
Over 300,000 trees planted across Ethiopia.
Travel Ethiopia is dedicated to environmental protection. We have considerably decreased the use of printed brochures, beginning with an office-based digital approach, and intend to depend mainly on digital materials going forward.
The vehicles we use on trips demonstrate our commitment to reducing polluting emissions - we regularly upgrade to new low-emission models. We also brief our guests to reduce plastic water bottle use; we provide large water containers and encourage robust, recyclable non-plastic bottles.
Our tree-planting project is well known across Ethiopia - so far, we have planted over 300,000 trees in local areas plagued by deforestation and erosion.
Social Responsibility
Respecting cultures, supporting model communities.
Travel Ethiopia provides guests with substantial pre-trip information about Ethiopia's social and political climate, as well as specific destinations. All our consultants deliver further written and oral briefings before departure.
Through our website and consultations, we strongly encourage visitors to respect local traditions and practices - especially around privacy and photography. We advise customers not to make promises to community members unless they truly plan to keep them, and not to negotiate unless they have a real desire to purchase.
We enlighten our guests and arrange excursions to local marketplaces that benefit the population. For example, we encourage clients to visit and buy crafts from manufacturers in Awra Amba - a northern Ethiopian community seen as a model for self-help and gender equality.
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